Both eCommerce opportunities and competition increased exponentially during the pandemic. SEO continues to be one of the most reliable methods for getting an edge over your competition. SHOPLAZZA is one of the best eCommerce software platforms that provides businesses of all sizes with built-in features that facilitate results-oriented SEO.
In this article, you’ll learn about 4 SHOPLAZZA SEO features and how to make use of them to grow your business!
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Editing URL StructureBy default, SHOPLAZZA uses an SEO-friendly URL structure that makes links both intelligible to Google algorithms and human readers.
According to Google, as long as you don’t change the pattern of your URLs too often and that they are all on the same domain, you should be fine for SEO purposes. SHOPLAZZA automatically populates your product pages, blogs, and other pages on your website with SEO-friendly URLs. You have the option to customize them directly on-page in the SEO boxes on the right-hand side of the page editors.
Editing Metadata
It’s best practice to include meta descriptions for every page, eerie product, every piece of content and blog post, product albums, as well as your home page. Think of metadata as advertisements for your pages that targets Google algorithms. Include specific keywords at the beginning of your meta descriptions, because Google typically rewrites meta descriptions and, often, they will include content from the first few sentences of your descriptions.
You can also edit metadata directly on-page in text boxes on the right-hand side of your page editor in the SHOPLAZZA dashboard. Keep this in mind the next time you’re editing your product pages for humans; write meta descriptions for the algorithms as well!
Editing Keywords
See our SEO article on Keyword Research to learn more about finding the right words to use for text-based content on your pages. Keywords can be added to your page descriptions and metadata for a boost to your search engine rankings, as well as paid ad campaigns. Keywords can be added to your pages directly from the text editor, as well as the URL and metadata editors on the SHOPLAZZA dashboard.
Editing Product and Product Album Descriptions
You can edit your product details and product album information with descriptive shorts that’ll help Google algorithms and your customers find what they are looking for when they search for terms related to your products. When writing product descriptions, you should not only include keywords but, also, compelling statistics and details that will help your customers choose your brand over your competitors.
The keywords you use should be transactional keywords i.e. words that really drive conversion. You can find them using SEMrush and other tools that help you see the search intent of different keywords, once you have a list of keywords, then you can start planning your product descriptions around them.
Add creative taglines whenever possible, but you should always remember to keep your product descriptions clear, concise, compelling, and credible. The fewer words that people have to read to get a clear understanding of the exact needs and challenges that your products can convincingly address, the more likely you are to convert!
Lastly, you can add a How-to and FAQ section to your product descriptions to really help customers understand your product and make up their minds about purchasing from your store. FAQs typically include product features and specifications, as well as shipping, delivery, return and exchange policies. The How-to section can be used to address product care, storage, recipes, cleaning, and installation, as needed.
You can do all of the above directly from the text editor on product pages. The same applies to product album details, simply look for them on the left hand side of the SHOPLAZZA dashboard.
