There are many options available for e-commerce and customer messaging in the marketplace, but the synergy created by Shoplazza’s award-winning e-commerce platform coupled with Omnisend’s versatile messaging capabilities creates a truly powerful solution. Case in point: Creality.
In the world of 3D printing, Creality has established itself as a leader by not only innovating its products but also by mastering the art of customer engagement.
Creality’s main focus has always been on the end-user — creating a 3D printing product that could be easily used by DIY enthusiasts, aspiring entrepreneurs, and anyone else curious about 3D printing. By engaging directly with the community through conferences and social media, the brand gathers valuable feedback that drives product improvements.
“We pride ourselves on being user-centric. Our products are conceived, designed, and tested from top to bottom with the end user in mind, with the goal of making 3D printing accessible and easy to use for everyone. As an example, our new line of advanced printers allow users to start printing within 15 minutes of setup,” says Jeanlyn Yang, Head of DTC Europe for Creality.
Recapturing sales through abandoned cart automation
Founded in 2014, Creality entered the 3D printing market just as the technology was starting to gain real traction in the marketplace, and soon realized they needed a very strong e-commerce partner in order to achieve their lofty goals in the space. After much scouring and testing of the leading providers, Creality selected Shoplazza, the all-in-one AI-powered ecommerce platform with rock-solid performance and features galore. But despite their great timing and robust platform fundamentals, Creality still faced the persistent issue of abandoned carts with their shoppers.
“We noticed a significant number of potential customers were adding products to their carts but not completing their purchase. So, it became crucial for us to find a way to recover these lost sales,” says Yang.
That’s when Creality realized they needed to seriously up their messaging game to address this challenge, and Omnisend proved to be just the ticket. Shoplazza’s premier messaging/app partner Omnisend provided amazingly easy-to-implement abandoned cart email automations. This powerful solution allowed them to address cart abandonment directly, targeting customers who had initially shown interest but had not completed their purchases.
“Omnisend’s seamless integration with Shoplazza’s platform enabled us to run multiple automated email campaigns to address these potential buyers, and was exactly what we needed. The ease of use and ability to customize the content to fit our brand voice as well as the target buyers was a huge win for us,” says Yang.
In less than a year after Creality set up this automation, it yielded amazing results:
- Over €560,000 generated in sales
- 54% open rates
- 8.25% click rates
In addition, Creality was also able to expand the Shoplazza-Omnisend automation capabilities to grow its overall European sales by 18% and increase its repurchase rates by 54%.
This Creality success story is just one example of how you, too, can easily create your automations to address your own business challenges, then sit back and let them do the work for you, recapturing sales and otherwise boosting your business on autopilot.
Adding value and testing the content
While email automation clearly works for Creality, other aspects contribute greatly to its success as well. “We add value to our emails. In cases of recapturing sales, we often include discounts that are showcased in subject lines to attract the reader’s attention. User-generated content and social proof also resonate a lot with our audience. This not only incentivizes purchases but also builds a sense of community and trust,” explains Yang.
To ensure the highest engagement and conversion rates, Creality adopted a rigorous A/B testing approach. By sending emails in small batches, they test different elements and optimize their campaigns for better performance, all within the unified Shoplazza interface.
“Testing is a big part of our strategy. We experiment with various formats, subject lines, and sending times to see what works best. It’s easy to do that with Omnisend because you can A/B test both regular email campaigns and automations. This helps us continually refine how we approach our email marketing,” added Yang.
“Shoplazza has enabled us to help so many merchants improve their messaging, and also provides a comprehensive set of e-commerce features that our customers love. They’ve been an amazing partner for us!”
Why Shoplazza and Omnisend?
Creality’s journey illustrates a common challenge faced by many small and medium-sized businesses — driving consistent sales. Their success demonstrates the benefits of implementing smart, automated strategies to capture potentially lost opportunities, which not only increase revenue but also free up time to focus on optimizing their already impressive 3D printer technology.
“We are very happy with the success of our customers taking full advantage of the wealth of features offered by Omnisend on our platform,” said Alyson Zhang, Chief Operating Officer of Shoplazza. “This success story serves as a great example of the powerful synergies that can be achieved by our merchants when they also take advantage of the extensive capabilities of our partners, app providers, and technology integrations.”
By using Omnisend to address abandoned carts through automated emails and continuously optimizing its campaigns, Creality has achieved remarkable sales growth and strengthened its connection with customers.
“There are additional Omnisend features that we still haven’t even explored yet, like SMS, but as of now, we really like the platform’s ease of use and the sheer number of ready-made templates — from emails, to images, and even the automations themselves.”
If you’re a merchant in the market for a powerful e-commerce and messaging combination, download the Omnisend app at the Shoplazza store today.
