In the realm of e-commerce website operation, promotional activities are a crucial means of boosting sales and enhancing brand visibility. Whether it's about attracting new customers or increasing the repurchase rate of return customers, well-designed promotional campaigns can yield significant results. However, for DTC brands, both marketplace e-commerce and brand e-commerce websites come with their own set of challenges. On marketplaces like Amazon, Temu, and TikTok, sellers are often restricted by the promotional rules of the platform, making it difficult to independently design and implement personalized promotional activities. While brand e-commerce websites offer greater autonomy and the ability to collect and analyze user data for flexible promotional strategies and precise marketing, developing promotional rules on one's own requires complex technical support, which can be quite challenging for many sellers. In contrast, using a
SaaS e-commerce platform like Shoplazza allows sellers to easily implement a variety of promotional activities without the need for coding. Additionally, it seamlessly integrates with email marketing and other functions, enabling sellers to focus on brand operations. This article will provide a detailed explanation of the goals of promotions, promotional strategies under different goals, and methods of implementation.
Promotion Goals
Promotional activities are essential tools in e-commerce operations, with goals that primarily include the following:
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Customer Acquisition: Attract new users to register and make purchases through first-order discounts and sign-up gifts, thereby expanding the customer base.
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Sales Increase: Stimulate consumer purchases with discounts, spend-and-save offers, and time-limited promotions to quickly boost sales revenue.
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Inventory Clearance: Conduct promotions for slow-moving or out-of-season products to reduce inventory backlog and optimize capital turnover.
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Customer Loyalty Building: Enhance customer retention and encourage repeat purchases through exclusive member discounts, points redemption, and regular discounts.
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Average Order Value (AOV) Increase: Encourage consumers to purchase more items through spend-and-save offers and bundle deals, thereby increasing the average order value.
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New Product Launch: Guide consumers to try new products through gifts, trial packs, or discounts, expanding the market acceptance of the product line.
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Brand Exposure Enhancement: Boost brand visibility and market influence by combining time-limited activities and social media interactions with promotional methods.
Different promotional goals correspond to different strategies and tools. Sellers need to flexibly choose based on their own needs and market conditions to achieve the best results.
Promotional Strategies for Different Goals
Customer Acquisition
Strategies and Tools:
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First-Order Discounts: Offer exclusive discounts or free shipping to new users to lower the barrier to their first purchase.
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Sign-up Gifts: Provide small gifts or coupons to new users upon registration to increase their willingness to sign up.
In the Shoplazza e-commerce website backend, you can easily create promotional campaigns for any customer segment.
How to Operate:
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Log in to your Shoplazza management dashboard.
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Under Applicable Customers, select the Specified Customer Type you want to target.
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Check the box for No Order Customers.
You can then easily create a discount activity for new users.
In the Promotion types settings for the Discount Code, choose Free Shipping (or provide a specific discount or other benefits as needed).
By following these steps, you can effectively attract new customers and encourage their first purchase.
Sales Increase
Strategies and Tools:
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Flash Sale: Offer limited-time discounts to create a sense of urgency and encourage customers to place orders quickly.
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Amount Off: Set up
amount-off rules, such as "Spend $100, get $20 off," to encourage customers to increase their purchase volume.
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Tiered Discounts: Provide different discount rates based on the purchase amount or quantity to incentivize customers to buy more.
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Bundle Deals: Launch bundle deals, such as "Buy X, get Y free" or bundled sales, to increase the average order value.
Shoplazza e-commerce websites can easily implement flash sales.
How to Operate:
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Log in to your Shoplazza management dashboard.
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Click on Marketing > Flash Sale.
In the
Flash Sale section, you can flexibly set the time for issuing coupons and the time for using them, which encourages customers to use the coupons as soon as possible.
Shoplazza supports a wide range Fixed Amount Off and Percentage Off promotions, including: Buy $X get $Y off, Buy X items get Y% off, Buy X items get $Y off and Buy $X get Y% off.
How to Operate:
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Log in to your Shoplazza management dashboard.
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Click on Marketing > Amount Off.
Amount-off promotions also support tiered discounts. You can add up to 6 discount levels. When Buy X items get Y% off is selected, you can add further rules to specify Y% off on the Xth items.
Inventory Clearance
Strategies and Tools:
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Flash Sales: Offer time-limited discounts or clearance prices on overstocked items to move excess inventory.
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Promotional Gifts: Use slow-moving items as promotional gifts, bundled with best-selling products to encourage purchases.
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Limited-Time, Limited-Quantity Offers: Create a sense of urgency by offering limited-time, limited-quantity promotions that attract customers to buy.
When creating any promotional campaigns with Shoplazza, you can specify the Applicable products to easily implement clearance sales.
How to Operate:
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Log in to your Shoplazza management dashboard.
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Click on Marketing > Amount Off / Flash Sales / Coupons / Discount Codes.
When creating a flash sale, you can set Limit order per product or Limit per person per activity for the items on sale.
Customer Loyalty Building
Strategies and Tools:
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Membership Programs: Offer exclusive discounts, points redemption, and birthday gifts to members.
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Points Marketing: Encourage repeat purchases through a points system, where points can be redeemed for products or discounts.
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Regular Rewards: Send exclusive coupons or time-limited discounts to existing customers to enhance their experience.
By installing membership apps like
Lily, you can easily create a points program in your Shoplazza backend, allowing your customers to earn points with each purchase and redeem them for discounts or free shipping.
How to Operate:
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Log in to your Shoplazza management dashboard.
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Click on Apps > Visit App Store.
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Search for Lily in the search box and click on Add app to install the app to your store.
Average Order Value (AOV) Increase
Strategies and Tools:
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Amount Off: Set high thresholds for spend-and-save offers, such as "Spend $200, save $50," to encourage customers to increase their purchase volume.
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Bundle Sales: Launch
bundle deals, like "3-piece set at a discount price," to increase the amount spent per transaction.
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Upsell Recommendations: Recommend complementary or related products on the product detail page to guide customers to add more items to their cart.
By installing apps like
Bundle Sales and
Combined Variants, your Shoplazza store can easily bundle different products into sales combinations, effectively increasing AOV.
How to Operate:
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Log in to your Shoplazza management dashboard.
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Click on Apps > Visit App Store.
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Search for Bundle Sales in the search box and click on Add app to install the app to your store.
New Product Launch
Strategies and Tools:
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Product Trials: Offer free or discounted trials of new products to collect customer feedback.
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Promotional Gifts: Bundle new products with small gifts or related accessories to increase their appeal.
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Flash Sales: Provide time-limited discounts on new products during their initial launch to attract customer attention.
By installing the Discount with Purchase app, your Shoplazza store can implement discount methods such as quantity-based discounts (gift with purchased amount) and spend-based gifts (gift with purchased quantity). You can also set different discount tiers, for example, offering Gift A for orders over $100 and Gift B for orders over $300.
How to Operate:
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Log in to your Shoplazza management dashboard.
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Click on Apps > Visit App Store.
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Brand Exposure Enhancement
Strategies and Tools:
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Holiday Promotions: Launch promotions tied to holidays or trending events, such as Black Friday or the Chinese New Year.
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Celebrity or Influencer Collaborations: Partner with celebrities or influencers to participate in events and promote through live streams or social media.
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Social Media Engagement: Host online interactive activities like lucky draws and check-in shares to encourage user participation and sharing.
By installing the
Spin Wheel app, you can add a
spin-to-win feature to your Shoplazza store.
How to Operate:
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Log in to your Shoplazza management dashboard.
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Click on Apps > Visit App Store.
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Search for Spin Wheel in the search box and click on Add app to install the app to your store.
Conclusion
In the fiercely competitive e-commerce market, promotional activities are essential tools for enhancing brand visibility, attracting new customers, and boosting sales. Shoplazza, with its robust promotional features, offers sellers an efficient, flexible, and user-friendly platform. Through its visual promotion setup, seamless integration with
email marketing, and data-driven precision marketing, Shoplazza helps sellers effortlessly implement a variety of promotional activities. There's no need to worry about technical challenges; instead, you can focus on brand operations and marketing strategies.
If you are looking for an e-commerce website platform that supports diverse promotional campaigns, Shoplazza is undoubtedly your top choice. It not only makes promotions easy but also helps you improve marketing efficiency and concentrate on business growth. Experience Shoplazza now and embark on your e-commerce website marketing journey.