Estimated time to read: 5 minutes.
A hashtag is used to group what you post on Instagram into a category. This is essential for your posts to have a real impact. Using them correctly will help you reach more subscribers and therefore potential customers by gaining visibility, but how to use Instagram hashtags to get likes and attract customers to your SHOPLAZZA store?
Knowing how to use hashtags # on Instagram means ensuring good visibility and an ever-growing community. And turn your subscribers into customers and your posts into sales in your SHOPLAZZA store.
An Instagram hashtag is a word, or series of words, that is marked with a (#) and that is used in the description of a post, or in the comments section.
These hashtags help Instagram organize and categorize content, which allows the platform to present the right content to the right users.
Hashtags allow Instagram users to discover content and accounts to follow. By using the right hashtag (s), you will build awareness of your brand to both a broad and targeted audience. Not only will you be easier to find, but you will also increase your chances of attracting new followers, increasing likes, and increasing engagement.
Instead of exclusively using the most popular keywords, think about which ones your followers use on Instagram: what hashtags does he post on his own posts?
Follow the Instagram accounts of your audience or influencers in your industry, analyze and compile their hashtags in an Excel file, to reuse them for perfect targeting. If you sell different products (shoes, scarves, jewelry), you will need to create as many files according to these themes. Over time, you will be able to observe correlations between your most popular posts and certain hashtags. This analysis will help you determine your keyword strategy.
This is about not choosing only too generic hashtags. Some people are wrong in choosing only extremely popular hashtags: bad tactic!
Take the example of "#T-shirts" if you sell T-shirts: millions of posts are already appearing with this keyword, which means that yours may well be drowned in the mass!
Yes, there is a hashtag limit on Instagram. It is not possible to display more than 30 hashtags per post on Instagram. When looking for the best Instagram hashtags for your business, it is essential that you stick to the Instagram hashtag limit. This limitation is in place to ensure that Instagram content remains relevant and to help their platform avoid spam.
Also, as an Instagram user, when we see 30 hashtags in a row, we immediately think of a spammer. Using them sparingly therefore seems to be the best solution. So, do not use too many generics. Create a general base of keywords according to your types of publications (shoes? Scarves? Jewelry?), Always consistent with your images.
No matter how popular they are, at all costs avoid hashtags that desperately trick people into leaving likes and subscribing, like #followme, # like4like, # follow4follow, #tagsforlikes, etc. These hashtags only attract bots, spammers, and users who do not intend to engage in meaningful ways with your brand.
Incorporating the use of relevant hashtags into your social media management can thus improve your online reputation and increase traffic to your website.
To summarize, here are some tips to follow:
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