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Before putting up your e-commerce marketing strategy, you must first select and plan where your future efforts will pay off the most. Some merchants like to stock their products from the start. However, without a deep grasp of market demand and consumer preferences, you risk overstocking goods or, even worse, jeopardizing your small business’s survival. As a result, if you are a newcomer in ecommerce, I recommend starting with dropshipping since you will have a low expenditure and will be able to integrate a lot of products.
In this article, we will go through what dropshipping is, where you can source products, and how Shoplazza and EPROLO can help you succeed. You will have a better understanding of the concepts and will be more confident in launching your dropshipping adventure.
Dropshipping is a fulfillment method in which you sell products you don't own and stock. After you take an order, you send it to a supplier, and they deliver the goods to your client. With dropshipping, you can quickly test different business ideas with limited downside. That’s why dropshipping is considered the most accessible way in entry-level e-commerce.
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Dropshipping isn’t flawless, as we’ve already stated. But the good news is that with a little forethought and researching, we will be able to avoid those potential pitfalls. In Shoplazza, we help dropshippers quickly find and import trendy products to sell. We also provide many modules that allow inventory synchronization and fulfillment. Not to mention the free webinars and research reports we offer in our knowledge sharing community. I will use one of our app EPROLO as an example to illustrate how to start your dropshipping business with Shoplazza right away.
To get started with dropshipping in Shoplazza, you only need to install a third-party app named EPROLO to source products and import them to your Shoplazza store.
EPROLO is a dropshipping platform that is completely free. It provides services like product sourcing, quality control, warehouse, packing, and shipping to ecommerce business owners. EPROLO’s key functionality is to handle repetitive work on Dropshipping swiftly, directly import massive platform products, and track the entire order process.
EPROLO offers hundreds of popular goods in its inventory for you to resell; all products are selected by EPROLO's professional sourcing staff, so you can focus on other things instead of seeking suitable products to sell. If you are new to this industry and don’t know what to import, EPROLO also offers sourcing suggestions like “top 100 trending products”. After placing the order, customers in the United States and the United Kingdom may expect their items to arrive in 5-8 days. EPROLO has a branding program that offers POD service, White Label Service, Branding Service, Customize Packing, and other services to dropshippers.
The following is a step-by-step guide on how to use EPROLO for dropshipping.
Find EPROLO in the Shoplazza App center and link it to your store account. Then you can log in to EPROLO platform to start finding the items you want to see. You may use the search bar to find products or view products by categories. You can also use the product filter to select products that meet your requirements.
Once you locate a product you wish to sell in your store, simply click the “Add to Import List” tab, and the selected product will be automatically added to your import list.
Each product will have a full description and images ready, but you can edit the description or images to make it looks more professional and SEO friendly.
Product title: You have the option of changing the title, keeping it the same, or writing a better one for website SEO.
Description: Use the editor to improve the description by adding a picture or other supporting materials.
Images: By default, all images will be imported; you can uncheck the images you want to remove and keep the rest.
Price: All items in the EPROLO database are eligible for free shipping, so you only need to add a profit margin you desire on top of the wholesale price. All prices will be auto-filled twice as much as the product cost; however, you can disable this auto-filling by setting up your own pricing rules or turning off the pricing rules function in the account settings.
When the editing is done, click “Push to store” to import the products to your Shoplazza store.
In your Shoplazza product pages, you can find that these products are synced immediately.
With EPROLO, you can also easily import products from AliExpress and put them in your store.
AliExpress is a name you’ve probably heard of if you are paying attention to ecommerce news. It is a huge player in the marketplace with more than 100 million products available for sale. AliExpress is a great place for Dropshippers to locate a profitable margin between procurement expenses and final sales price, therefore it's a place you don't want to overlook. Here we have prepared another guide for you if you want to source products from AliExpress for a wider choice.
When you enter EPROLO website, go to “Products – Import All Product”, you will find a place where you can enter the AliExperess product link. After the result come out, add it to the “Import List” and then you will able to push it to your store.
EPROLO also has a Branding Project that offers extra services to its members to help them grow their brand while dropshipping, such as custom tape, gift card, packing bag, label and hang tag.
Now that we have covered what dropshipping is, how to kickstart a dropshipping business with Shoplazza, and how to utilize EPROLO on Shoplazza to help succeed. During the pandemic, we witnessed that people all around the world have begun to embrace online purchasing. As a result, Dropshippers may take advantage of this shift in online buying to find new opportunities.
Although the market is growing increasingly competitive, you still have the potential to stand out in a crowded market if you do your market research and prepare carefully. Don't forget to visit the Shoplazza knowledge sharing community on a regular basis to stay up to date on the newest dropshipping trends.