Elevate Your Brand Presence

Primary and Monotone Logos

Our logo features an 'S' and a bold, italicized wordmark, representing Shoplazza's boldness and distinctiveness. Below are the positive and negative versions of our logo. Please note that the primary color is always red. When our primary logo isn’t an option, use the monotone logo in white or black

Primary Brand Colors

Below are the three core colors of our brand palette

White

#FFFFFF

CMYK 0, 0, 0, 0

Red

#FF0000

CMYK 0, 100, 100, 0

Black

#222222

CMYK 0, 0, 0, 100

The choice of using the red, black, or white Shoplazza logo depends on the background against which it appears. Below are recommended pairings for reference that maximize visibility and accessibility

Download Primary Logos

Our Icon

Our icon symbolizes growth and endless possibilities with Shoplazza, combining two shapes from our brand language to form the ‘S’. Please note that our icon must always be accompanied by the company description or the name ‘Shoplazza.’

Download icons

Sizing

Our logo is designed for legibility and consistency in various sizes. We have three versions that should be used at the specified dimensions

Micro

For use in print applications below 2mm

Small

For use in print applications between 3-5mm

Standard

For use in print applications above 5mm

Favicon

Used at minimum size 16px

Small

Used in digital applications at 16-27px or more

Standard

Used in digital applications at 28px or more

What To Avoid

Below are examples of improper usage of our logos and wordmarks

Do not outline the logo

Do not rotate the logo

Do not stretch the logo

Do not use colors outside of the designed color scheme

Do not apply effects or shadows

Do not type out the logo

Do not change the relationship

Do not use unapproved pairings

Trademark Usage Guidelines

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.

Use of our brand assets must be expressly authorized in writing.
Your use must not mislead consumers as to our sponsorship of, affiliation with, or endorsement of your company or your products or services.
Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: www.shoplazza.com.
Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.
We may revoke permission to use Shoplazza’s trademarks at any time. Shoplazza reserves the right to withhold approval of content that it considers inconsistent with the Shoplazza brand.
We reserve the right, exercisable at our sole discretion, to modify these Guidelines and/or the approved trademarks and to take appropriate action against any use without permission or any use that does not conform to these Guidelines.

We reserve the right, exercisable at our sole discretion, to modify these Guidelines and/or the approved trademarks and to take appropriate action against any use without permission or any use that does not conform to these Guidelines.

Questions?

Have questions about the proper use of our logo? Feel free to email us at prinfo@shoplazza.com.

BRAND RESOURCES HUB