BRAND RESOURCES HUB
Explore our guidelines, download assets, and review trademark usage tips
![Frame 10013@3x](https://www.shoplazza.com/hs-fs/hubfs/Frame%2010013@3x.png?width=581&height=439&name=Frame%2010013@3x.png)
Primary and Monotone Logos
Our logo features an 'S' and a bold, italicized wordmark, representing Shoplazza's boldness and distinctiveness. Below are the positive and negative versions of our logo. Please note that the primary color is always red. When our primary logo isn’t an option, use the monotone logo in white or black
![SVG 格式@3x](https://www.shoplazza.com/hs-fs/hubfs/SVG%20%E6%A0%BC%E5%BC%8F@3x.png?width=1746&height=720&name=SVG%20%E6%A0%BC%E5%BC%8F@3x.png)
![SVG 格式@3x-1](https://www.shoplazza.com/hs-fs/hubfs/SVG%20%E6%A0%BC%E5%BC%8F@3x-1.png?width=1746&height=720&name=SVG%20%E6%A0%BC%E5%BC%8F@3x-1.png)
Primary Brand Colors
Below are the three core colors of our brand palette
White
#FFFFFF
CMYK 0, 0, 0, 0
Red
#FF0000
CMYK 0, 100, 100, 0
Black
#222222
CMYK 0, 0, 0, 100
The choice of using the red, black, or white Shoplazza logo depends on the background against which it appears. Below are recommended pairings for reference that maximize visibility and accessibility
![Group 9798-1](https://www.shoplazza.com/hs-fs/hubfs/Group%209798-1.png?width=1504&height=1016&name=Group%209798-1.png)
![Group 9799-1](https://www.shoplazza.com/hs-fs/hubfs/Group%209799-1.png?width=1504&height=1016&name=Group%209799-1.png)
![Group 9797-1](https://www.shoplazza.com/hs-fs/hubfs/Group%209797-1.png?width=1504&height=1016&name=Group%209797-1.png)
Our Icon
Our icon symbolizes growth and endless possibilities with Shoplazza, combining two shapes from our brand language to form the ‘S’. Please note that our icon must always be accompanied by the company description or the name ‘Shoplazza.’
![Group 9800@3x](https://www.shoplazza.com/hs-fs/hubfs/Group%209800@3x.png?width=1128&height=762&name=Group%209800@3x.png)
![Group 9801@3x](https://www.shoplazza.com/hs-fs/hubfs/Group%209801@3x.png?width=1128&height=762&name=Group%209801@3x.png)
![Group 9802@3x](https://www.shoplazza.com/hs-fs/hubfs/Group%209802@3x.png?width=1128&height=762&name=Group%209802@3x.png)
Clear Space
Our logo requires sufficient clear space around it to maintain legibility and visual impact. The following guide shows best practices for using both the full logo and the icon
![Group 1@3x](https://www.shoplazza.com/hs-fs/hubfs/Group%201@3x.png?width=539&height=193&name=Group%201@3x.png)
![Group 9725@3x](https://www.shoplazza.com/hs-fs/hubfs/Group%209725@3x.png?width=168&height=193&name=Group%209725@3x.png)
Sizing
Our logo is designed for legibility and consistency in various sizes. We have three versions that should be used at the specified dimensions
![sizing_1-1 1@3x](https://www.shoplazza.com/hubfs/sizing_1-1%201@3x.png)
Micro
For use in print applications below 2mm
![sizing_1-2 1@3x](https://www.shoplazza.com/hubfs/sizing_1-2%201@3x.png)
Small
For use in print applications between 3-5mm
![sizing_1-3 1@3x](https://www.shoplazza.com/hubfs/sizing_1-3%201@3x.png)
Standard
For use in print applications above 5mm
![sizing_2-1@3x](https://www.shoplazza.com/hubfs/sizing_2-1@3x.png)
Favicon
Used at minimum size 16px
![sizing_1-2 1@3x](https://www.shoplazza.com/hubfs/sizing_1-2%201@3x.png)
Small
Used in digital applications at 16-27px or more
![sizing_2-3@3x](https://www.shoplazza.com/hubfs/sizing_2-3@3x.png)
Standard
Used in digital applications at 28px or more
What To Avoid
Below are examples of improper usage of our logos and wordmarks
![misuse_9@3x](https://www.shoplazza.com/hubfs/misuse_9@3x.png)
Do not outline the logo
![misuse_4@3x](https://www.shoplazza.com/hubfs/misuse_4@3x.png)
Do not rotate the logo
![misuse_1@3x](https://www.shoplazza.com/hubfs/misuse_1@3x.png)
Do not stretch the logo
![misuse_3@3x](https://www.shoplazza.com/hubfs/misuse_3@3x.png)
Do not use colors outside of the designed color scheme
![misuse_7@3x](https://www.shoplazza.com/hubfs/misuse_7@3x.png)
Do not apply effects or shadows
![misuse_5 1@3x](https://www.shoplazza.com/hubfs/misuse_5%201@3x.png)
Do not type out the logo
![misuse_8@3x](https://www.shoplazza.com/hubfs/misuse_8@3x.png)
Do not change the relationship
![misuse_7@3x-1](https://www.shoplazza.com/hubfs/misuse_7@3x-1.png)
Do not use unapproved pairings
Best Practices
Please make sure the Shoplazza logo is fully displayed on your page and prioritize the use of the red logo whenever possible.
Trademark Usage Guidelines
These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.
- Use of our brand assets must be expressly authorized in writing.
- Your use must not mislead consumers as to our sponsorship of, affiliation with, or endorsement of your company or your products or services.
- Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: www.shoplazza.com.
- Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.
- We may revoke permission to use Shoplazza’s trademarks at any time. Shoplazza reserves the right to withhold approval of content that it considers inconsistent with the Shoplazza brand.
- We reserve the right, exercisable at our sole discretion, to modify these Guidelines and/or the approved trademarks and to take appropriate action against any use without permission or any use that does not conform to these Guidelines.
We reserve the right, exercisable at our sole discretion, to modify these Guidelines and/or the approved trademarks and to take appropriate action against any use without permission or any use that does not conform to these Guidelines.
Questions?
Have questions about the proper use of our logo? Feel free to email us at prinfo@shoplazza.com.