需要添加Google跟踪代码后,才能进行Google广告转换代码的添加。若不添加Google跟踪代码,也可以将转化操作内的全局网站代码通过自定义代码嵌入,选择客户端PC端和手机端、触发页面全部、代码位置顶部。
按照这些信息在后台创建转化
打开ads后台 -> 转化 -> 蓝色加号 -> 创建上面7个转化 -> 逐个点击复制代码
复制应该得到7 段类似的事件代码
<!-- Event snippet for ads purchase conversion page -->
<script>
gtag('event', 'conversion', {
'send_to': 'AW-693329000/yCJUCJv_ndQBEIO-xxxx',
'value': 1.0,
'currency': 'USD',
'transaction_id': ''
});
</script>
<!– Event snippet for Payment Info conversion page –>
<script>
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-693329000/kxNJCJCGntQBEIO-xxxx’});
</script>
<!– Event snippet for ads Search conversion page –>
<script>
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-693329000/fPNBCMOGntQBEIO-xxxx’});
</script>
<!– Event snippet for page view conversion page –>
<script>
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-693329000/-uzHCOfurtQBEIO-xxxx’});
</script>
<!– Event snippet for view item conversion page –>
<script>
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-693329000/0qlgCK_vrtQBEIO-xxxx’});
</script>
<!– Event snippet for ads add to cart conversion page –>
<script>
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-693329000/jOThCOXyrtQBEIO-xxxx’});
</script>
<!– Event snippet for ads Begin Checkout conversion page –>
<script>
gtag(‘event’, ‘conversion’, {‘send_to’: ‘AW-693329000/itS5COeHvtQBEIO-xxxx’});
</script>
上面代码,重点是需要知道 7 个AW-ID 和对应的事件
在店匠的后台添加自定义代码,作用域全局,下面为示例代码,示例代码中的AW-ID需要自行替换
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-693329000"></script>
<script type="text/javascript">
window.dataLayer = window.dataLayer || [];
function gtag() { dataLayer.push(arguments); }
gtag('js', new Date());
gtag('config', 'AW-693329000');
gtag('event', 'conversion', { 'send_to': 'AW-693329000/-uzHCOfurtQBEIO-0000' });
$(function () {
$(document.body).on('dj.viewContent', function (e, data) {
gtag('event', 'conversion', { 'send_to': 'AW-693329000/0qlgCK_vrtQBEIO-0000' });
gtag('event', 'page_view', {
'send_to': 'AW-693329000',
'value': data.product.price,
'items': [{
'id': data.product.id,
'google_business_vertical': 'retail'
}]
});
});
$(document.body).on('productSearch', function (e, v) {
gtag('event', 'conversion', { 'send_to': 'AW-693329000/fPNBCMOGntQBEIO-0000' });
});
$(document.body).on('dj.addToCart', function (e, v) {
gtag('event', 'conversion', { 'send_to': 'AW-693329000/jOThCOXyrtQBEIO-0000' });
});
$(document.body).on('dj.initiateCheckout', function (e, v) {
gtag('event', 'conversion', { 'send_to': 'AW-693329000/itS5COeHvtQBEIO-0000' });
});
$(document.body).on('dj.checkoutStepPayment', function (e, v) {
gtag('event', 'conversion', { 'send_to': 'AW-693329000/kxNJCJCGntQBEIO-0000' });
});
$(document.body).on('dj.purchase', function (e, v) {
gtag('event', 'conversion', {
'send_to': 'AW-693329000/yCJUCJv_ndQBEIO-0000',
'value': v.prices.total_price,
'currency': v.currency_code,
'transaction_id': v.id
});
});
});
</script>
代码中会用到 8个AW-ID 。事件对应的再转化中的顺序:
page view
view item
ads search
ads add to cart
ads begin checkout
payment info
ads purchase